Lenny's Newsletter

Lenny's Newsletter

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B2B

How Gong builds product
Co-founder and chief product officer Eilon Reshef on autonomy, OKRs, design partners, prioritizing, interviewing, and more
 • 
Lenny Rachitsky
3
How to describe your business as an equation
And why you don’t fully understand your business until you can
 • 
Lenny Rachitsky
 and 
Dan Hockenmaier
30
Lessons from going freemium: a decision that broke our business
How freemium and no-friction onboarding reversed our growth, and how we got back on track
 • 
Bobby Pinero
17
Lessons learned from a startup that didn’t make it
What not to do when building a B2B startup
 • 
Jake Fuentes
15
Scaling your B2B growth engine
Part seven of my seven-part series on kickstarting and scaling a B2B business
 • 
Lenny Rachitsky
3
Hiring your early team
Part six of my seven-part series on kickstarting and scaling a B2B business
 • 
Lenny Rachitsky
2
A guide for finding product-market fit in B2B
Part five of my seven-part series on kickstarting and scaling a B2B business
 • 
Lenny Rachitsky
6
How to find and win your first 10 B2B customers
Part four of my seven-part series on kickstarting and scaling a B2B business
 • 
Lenny Rachitsky
1
How to identify your ideal customer profile (ICP)
Part three of my seven-part series on kickstarting and scaling a B2B business
 • 
Lenny Rachitsky
3
How to validate your B2B startup idea
Part two of my seven-part series on how to kickstart and scale a B2B business
 • 
Lenny Rachitsky
6
How the most successful B2B startups came up with their original idea
Part one of my seven-part series on kickstarting and scaling a B2B business
 • 
Lenny Rachitsky
20
What working at Figma taught me about customer obsession
VP of Product Sho Kuwamoto on the importance of feel, service, and customer support
 • 
Sho Kuwamoto
8
The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Brought to you by Amplitude—Build better products | Miro—A collaborative visual platform where your best work comes to life | Ahrefs—Improve your…
 • 
Lenny Rachitsky
Growth inflections
Stories behind growth unlocks for Figma, Facebook, Airbnb, YouTube, Tinder, DoorDash, and others
 • 
Lenny Rachitsky
7
Five steps to starting your product-led growth motion
An in-depth guide to getting started with product-led growth
 • 
Hila Qu 曲卉
28
What is a good activation rate
Good and great activation rates based on the results of our benchmarking survey
 • 
Lenny Rachitsky
 and 
Yuriy Timen
21
Prioritizing at startups
A guide for prioritizing at an early-stage B2B startup
 • 
Lenny Rachitsky
9
What is a good payback period?
Benchmarks for good, great, and exceptional payback periods based on guidance from 16 growth experts
 • 
Lenny Rachitsky
1
GTM motions of 30 B2B SaaS companies
Market segments, target personas, and sales motions—then and now
 • 
Lenny Rachitsky
8
The Transition: Layering sales onto a bottom-up self-serve product
By Pete Kazanjy
 • 
Lenny Rachitsky
1
Pricing your SaaS product
Guest post by Patrick Campbell, CEO of ProfitWell
 • 
Lenny Rachitsky
13
What it feels like when you've found product-market fit
Stories from the founders of Netflix, Uber, Airbnb, Substack, Stripe, Datadog, Github, Segment, Dropbox, Superhuman, Instacart, Nextdoor, and many more
 • 
Lenny Rachitsky
4
How today's fastest growing B2B businesses found their first ten customers
Lessons from Figma, Stripe, Airtable, Shopify, Plaid, and many more
 • 
Lenny Rachitsky
21
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