Trust EVM Logo and Branding

Trust EVM
4 min readJun 1, 2022

Trust is the first official Ethereum Virtual Machine based on the EOS network, offering a turn-key solution for developers to operate their apps on an full Ethereum-compatible chain while enjoying the high throughput, scalability, security and reliability from EOS, with low transaction costs for their users. We’re making the battle-tested and high performance EOSIO easy to access for the entire Web3.0 community. We will seek to serve hundreds of millions of people with high energy efficiency and high reliability.

Note: Trust EVM Logos, Symbols, and Animations are available here.

Key Value of Trust EVM

  • Scalability Benefits

High throughout benefits enjoy high transaction speed with low gas fees.

  • Security and Reliability

Implemented as a carefully audited smart contract, leverages the time tested EOS network.

  • Official EVM on EOS

Ethereum virtual machine based on the EOS network.

  • Tools You Already Use

Use Ethereum-based tools you love, like MetaMask, Truffle, etc.

01 Logo

Logo is the core visual element of the brand. Putting it in good use would help us to transmit the key value of Trust EVM with various communities. Hence, we will look to design an outstanding logo on a worldwide recognition.

The Trust EVM logo consists of the black frame, blue sides of an isosceles triangle and green sides of an isosceles triangle.

Logo Strategy

The outer frame, which represents the block. Triangle is the most stable graphics in the world which indicates EVM stability and reliability.The blue represents the technology of Trust.The opening of the blue triangle is downwards illustrates technology of Trust is going deeper and deeper as a solid bottom layer.The green represents EVM sustainable energy-efficiency, which supports EVM ecosystem sustainable growing up.The blue and green are interconnected with each other like a decentralized chain. The asymmetry shape can give Trust logo more dynamic feel.

Logo Construction

Vertical Logo

Horizontal Logo

Mono Color Logo

Thumbnail Mark

Vertical Spacing

When significantly reduced, the TRUST EVM logo will become illegible. These are the pixel size units we recommend staying within to preserve the quality of the logo.

Horizontal Spacing

Incorrect Usage

1. Use only the approved colors.
2. Do not distort.
3. Do not space out the logo elements. 4. Do not change the opacity.
5. Do not add a drop shadow.
6. Do not add a stroke.
7. Do not bevel or emboss.
8. Do not add extra copy.
9. Do not place on an angle.

Logo Placement

02 Colors & Typography

Brand Color Platte

Green: #52b25c — Blue: #0c8dc6

Grey: #3f3f3f — Black: #1e1e1e

Typography

Typographic Header Hierarchy

Typographic Body Text Hierarchy

Typographic Labels & Buttons Hierarchy

03 Applications

Pattern

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