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This Viral TikTok Water Is Now Worth $1 Billion
Cirkul recently raised $70 million, boosting its valuation more than 500%.
Founded in 2018, Cirkul is one of the best-selling items in Walmart’s home department.
Source: Cirkul
When Garrett Waggoner saw visits to his company’s website surge about 400% in early 2021, he thought it was a mistake.
But it wasn’t. Instead, it was another example of TikTok’s power. The firm’s Cirkul water bottles had gone viral on the social media platform with thousands of videos eventually racking up more than one billion views.